Understanding Anchor Text For Your SEO
TLWR - Anchor text is what you attach your hyperlinks to. There are many styles, and it helps your visitors navigate your website more easily while boosting your site's SEO from within. Good anchor text links from external sites to yours also improve your SEO ranking.
The world of SEO is always changing – it seems like every day there’s a new practice to be aware of. But some things never change, like anchor text.
These useful bits of copywriting are the foundation of the crosslinks between your site and others. And they’re super important – they’re small, but Google LOVES them. Using them correctly can substantially boost your SEO ranking.
What is Anchor Text?
In a nutshell, anchor text are the words you use to hyperlink off to another website. Just like a real anchor, they tether one thing to another – they just so happen to be digital instead of in the ocean.
Does Buying Extra Domain Names Improve SEO?
TLWR - When done right, buying extra domain names might marginally boost your SEO - but the wrong approach can hurt your website ranking. We also lay out some good non-SEO reasons to get multiple domain names: safeguarding your business reputation, avoiding lost traffic, and getting more SERP real estate.
The world of SEO moves fast, and it seems like rules and best practices can change all the time. So, in 2021, what’s the best way to help your SEO performance on Google and other search engines?
One tactic that people have been using for a long time is picking up extra domain names that are related in some way to their main brand. Though it is popular, the truth is that in most cases, this method won’t specifically boost your SEO – but sometimes it can be a good decision anyway. Let’s dig a little deeper into why extra domains can help you in the long run.
Free Google Tools For Business Growth
TLWR: Take advantage of these three very accessible and free Google platforms to grow your business - Google Analytics, Google Search Console, and Google Trends.
When it comes to business growth strategies for small businesses, there is nothing quite as awesome as free tools… as long as they’re reliable. But how can you know if a company offering you free information online is reliable? Don’t worry… I’ve got you covered. If anyone online has proven their reliability, it’s the people over at Google – so in today’s blog we’re going to present you with three completely free online tools from Google that will help you with your business growth plan!
How To Write An Effective Title Tag
TLWR: To write an effective title tag you need to optimize title length, not keyword stuff, use unique page names, place most important keywords at the beginning, leverage your brand name, and always write for humans over algorithms.
What Is A Title Tag?
Title tags are HTML elements that specify a web page’s main title. You may be familiar with these as the largest font of a result on the search engine results pages (SERPs) that can be clicked, taking you to the web page that they describe. Effective, properly written title tags are those that quickly and accurately describe a page’s content.
Title Tag Code Example
<head><title>Title Tag Example</title></head>
The absolute best format will always vary slightly depending on individual factors, like your product/service, location, industry, etc. For example, if you want to optimize your tags for nearby local searches within your city, it’s a good idea to include your city in the title tag of pages.
4 Easy Ways To Optimize Your Own Web Pages
TLWR: Mention your subject multiple times on your webpage and also include it in the title tag, URL, and image alt texts.
There is a lot of information out there for up-and-coming website builders – but if you are new to it, the steps can get technical, confusing, or far beyond your ability. If you are looking for the basics of making web pages that perform well, here are four simple ways to optimize your site for increased results.
The key: be hyper-relevant to a specific topic (usually a product or single object)
Although the title of this blog is “4 Easy Ways To Optimize Your Own Web Pages”, they all really come down to just one key concept: being hyper-relevant to your topic in the proper areas of your page. I will try to keep this post from getting overly technical, and will do my best to not scare off any brave sole proprietors who are trying to save some money on marketing and do this on their own.
Finding The Best Keywords To Rank Highly On Google
TLWR: Take advantage of the widely available free platforms - Google Ads and Google Trends.
In the early days of the internet, keywords were king when it came to ranking highly in search engines like Google. Although things have become much more complicated since then, finding and using keywords is still one of the most important things for you to master.
But how can a complete beginner do that without buying overpriced professional software??
In this blog, we'll quickly break down how, with just a laptop, you can quickly set yourself up to be able to do your own keyword research – anytime it’s needed, and with only two websites involved: Google AdWords and Google Trends.