Free Google Tools For Business Growth
TLWR: Take advantage of these three very accessible and free Google platforms to grow your business - Google Analytics, Google Search Console, and Google Trends.
When it comes to business growth strategies for small businesses, there is nothing quite as awesome as free tools… as long as they’re reliable. But how can you know if a company offering you free information online is reliable? Don’t worry… I’ve got you covered. If anyone online has proven their reliability, it’s the people over at Google – so in today’s blog we’re going to present you with three completely free online tools from Google that will help you with your business growth plan!
Google Analytics (GA) is a fundamental data tracking tool when it comes to growing your business online. If you are not sure whether you already have an account, I’d suggest asking others on your team (or whoever does your marketing) before you get all gung-ho, find a tutorial, and create a new one. I’d give you kudos for your ambition, but I often see businesses that have unintentionally created multiple GA accounts, and it can make things more complicated than necessary.
One issue with creating new accounts is that you won’t have all of the previous data from past years in there… so why start from scratch when you might already have data in another GA account? If someone else has already created an account, you can simply ask them for access and you’re good to go. Having multiple GA accounts can get troublesome when you unintentionally start incorporating multiple tracking codes from all sorts of different places on your website… in this business, let’s always aim to be as streamlined as possible because small errors today can become a large headache for your digital marketing and business success down the line.
Google Search Console
Formerly known as Webmaster Tools, Google Search Console is definitely the second in command when it comes to free data tools offered by Google. After you have created or received access to your GA, this is the next area you should focus on securing.
Tired of hearing me tell you to go put in work to secure your GA and GSC accounts? Well, you’re in luck! This is a Google tool that you don’t need to sign up for or paste code onto your website to be able to use. This is as simple as it gets… just go visit the site!
There are so many places to go online to find data that it can get very confusing. Don’t overwhelm yourself. Don’t spend money on things you don’t have to. Start by taking full advantage of these three free Google tools over the next month and really get to know them. Once you’ve built an understanding of how they work, and begin to make plans to improve your business thanks to their data… then consider expanding to other platforms or even investing in some of the ones that cost money. For now… get out there and have fun with these!
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Julian Lloyd - An entrepreneur, fitness addict, and marketing specialist with over a decade of experience in sales and marketing.