PPC | Pay-Per-Click Marketing Services

PPC is an acronym for 'Pay-Per-Click' and is something many business owners have seen even if they don't know they have.  Typically this is what businesses are looking for when they ask to have their website rank at the top of Google searches, although it's applicable to other search engines like Bing and Yahoo as well.  This ad style is also able to be applied to social media platforms such as Facebook and Instagram.  This form of internet marketing is basically a pay-per-click (PPC) auction where you only get charged when someone clicks on your ad that is displayed at the top of search engine results pages (SERPs) or on a social media feed.  The pricing per click can vary greatly based on many factors including what you set for your maximum bid allowance, your Quality Score, and the ad rank of your competitors who are bidding on the same keyword.  Google Ads (which used to be known as AdWords) is currently a very effective form of PPC Search Engine Marketing although there are others as well.

Why PPC Is Important for Google

PPC is important because it is quite simply the most effective way to reach your customers who use search engines like Google, Yahoo, or Bing.  Yes, we are huge fans of proper website SEO but it can take many months to get to the top of a results page with it... PPC, on the other hand, is practically instant.  Another benefit businesses love is how easy it is to track the ROI of a Pay-Per-Click Search Engine Marketing Campaign.
According to Google Economic Impact Report, businesses with optimized strategies make an average of $2 in revenue for every $1 they spend on Google Ads.
The greatest strength of PPC Marketing is how it gives paying advertisers the opportunity to place their ads right in front of customers who are already motivated to make a purchase.  Be in the right place at the right time with PPC ads that can help to sell your products or services.

What Is Included In A Proper PPC Strategy

While there have certainly been cases of companies who simply set up their first campaign haphazardly and had success... it's far more likely that you will need to really perfect all avenues of the process.  Instead of simply registering for a platform like Google Ads (or Facebook and Instagram ads) and throwing money at some generic ads that link back to your website's homepage... why not really max out your efforts?  Doing things like proper keyword selection and completing basic SEO within the ad's targeted landing page on your website will ensure you get the most out of your budget.  If you only have a budget of $1000/mo for your campaign we're sure you'd appreciate achieving a price of $0.20 per click rather than $1.50 per click... and that's exactly what the proper foundational process can achieve.

Our Search Engine Pay-Per-Click Ads Process

  1. Keyword Research
  2. Ad Creation
  3. Landing Page Development
  4. Account Setup
  5. Tracking Installation & Testing
  6. Campaign Launch
  7. Monitor Performance
  8. Campaign Assessment
  9. Analysis & Feedback

Let Our PPC Agency In Calgary Grow Your Business

If you don't want (or are unable) to take the time to learn about proper Google Ads keyword research, ad copy creation, quality scores, landing page development, social media ad creative, and many of the other aspects of running a successful Pay-Per-Click campaign... then let the professionals located right here in Calgary handle your PPC campaign or do your Google Ads management! 

If you really want to get the most out of your Google PPC (or other search engine) marketing dollars then we would suggest combining your PPC campaign along with our professional SEO services.  These two techniques are the most effective at driving sales and are even more powerful when used together.

If you are in Calgary and looking for online marketing services let's grab a coffee together and discuss PPC packages and some overall digital marketing ideas that can ensure the long-term success of your business!

Many of our clients are from all around North America and can't actually grab a coffee with us but we can always set up a phone or video call and get to know one another!

Frequently Asked Questions

What is PPC advertising, and how can it help my business in Calgary?

PPC advertising stands for "Pay Per Click" and means you pay when someone clicks on your online ad. It's a way to get more people to visit your website and buy your stuff. In Calgary, PPC advertising can help your business by reaching local customers who are actively searching for what you offer. This can make more people aware of your brand and increase sales.

How does PPC advertising work, and which platforms are commonly used in Calgary?

PPC advertising works like this: You choose some words that people might search for online. When someone searches for those words, your ad appears. The most popular platform for PPC advertising in Calgary is Google Ads but social media platforms also offer a PPC structure like with Facebook Ads. PPC shows your ads to people who are interested in what you sell.

How can I decide how much money to spend on PPC advertising in Calgary?

Deciding on a budget for PPC advertising depends on things like your goals, how much competition you have, and the people you want to reach in Calgary. You should do research to find out how much each click might cost and think about how much money you might make from the ads. Always track your spending and have systems in place to know your return on investment so you can properly adjust as time goes on. Working with experts in PPC advertising in Calgary can help you spend your money wisely and get good results.

What can I do to make my PPC advertising campaigns in Calgary work better?

To make your PPC ads work better in Calgary, try these ideas:
- Pick good words that people in Calgary might search for.
- Make your ads interesting and tell people why they should buy from you.
- Show your ads to people only in Calgary and nearby areas.
- Keep an eye on how your ads are doing and make changes if needed.
- Use additional software like CallRail to best track your ad's true success.
- Make sure your website is nice and easy to use so people will buy from you.

Do I need to follow any special rules for PPC advertising in Calgary?

When doing PPC advertising in Calgary, you should follow general rules for advertising. But some industries, like healthcare or finance, may have extra rules to follow. You should learn about any specific rules that apply to your business to avoid getting in trouble. Industries like real estate and mental health often have unique rule sets. It can also help to talk to experts who know about PPC advertising in Calgary and can give you good advice.