SEM | Search Engine Marketing Services

SEM is an acronym for 'Search Engine Marketing' and is something many business owners have seen even if they don't know they have.  Typically this is what businesses are looking for when they ask to have their website rank at the top of Google searches, although it's applicable to other search engines like Bing and Yahoo as well.  This form of internet marketing is basically a pay-per-click (PPC) auction where you only get charged when someone clicks on your ad that is displayed at the top of search engine results pages (SERPs).  The pricing per click can vary greatly based on many factors including what you set for your maximum bid allowance, your Quality Score, and the ad rank of your competitors who are bidding on the same keyword.  Google Ads (which used to be known as AdWords) is currently a very effective form of Search Engine Marketing although there are others as well.

Why SEM Is Important

SEM is important because it is quite simply the most effective way to reach your customers who use search engines like Google, Yahoo, or Bing.  Yes, we are huge fans of proper website SEO but it can take many months to get to the top of a results page with it... SEM, on the other hand, is practically instant.  Another benefit businesses love is how easy it is to track the ROI of a Search Engine Marketing Campaign.
According to Google Economic Impact Report, businesses with optimized strategies make an average of $2 in revenue for every $1 they spend on Google Ads.
The greatest strength of Search Engine Marketing is how it gives paying advertisers the opportunity to place their ads right in front of customers who are already motivated to make a purchase.  Be in the right place at the right time with PPC ads that can help to sell your products or services.

What Is Included In A Proper SEM Strategy

While there have certainly been cases of companies who simply set up their first campaign haphazardly and had success... it's far more likely that you will need to really perfect all avenues of the process.  Instead of simply registering for a platform like Google Ads and throwing money at some generic ads that link back to your website's homepage... why not really max out your efforts?  Doing things like proper keyword selection and completing basic SEO within the ad's targeted landing page on your website will ensure you get the most out of your budget.  If you only have a budget of $1000/mo for your campaign we're sure you'd appreciate achieving a price of $0.20 per click rather than $1.50 per click... and that's exactly what the proper foundational process can achieve.

Our Pay-Per-Click Ads Process

  1. Keyword Research
  2. Ad Creation
  3. Landing Page Development
  4. Account Setup
  5. Tracking Installation & Testing
  6. Campaign Launch
  7. Monitor Performance
  8. Campaign Assessment
  9. Analysis & Feedback

Let Our PPC Agency In Calgary Grow Your Business

If you don't want (or are unable) to take the time to learn about proper Google Ads keyword research, ad copy creation, quality scores, landing page development, and many of the other aspects of running a successful SEM campaign... then let the professionals located right here in Calgary handle it! 

If you really want to get the most out of your Google PPC (or other search engine) marketing dollars then we would suggest combining your SEM campaign along with our professional SEO services.  These two techniques are the most effective at driving sales and are even more powerful when used together.

If you are in Calgary and looking for online marketing let's grab a coffee together and discuss SEM packages and some overall digital marketing ideas that can ensure the long-term success of your business!

Many of our clients are from all around North America and can't actually grab a coffee with us but we can always set up a phone or video call and get to know one another!