SEM | Search Engine Marketing
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SEM is an acronym for 'Search Engine Marketing' and is something many business owners have seen even if they don't know they have. Typically this is what businesses are looking for when they ask to have their website rank at the top of Google searches, although it's applicable to other search engines like Bing and Yahoo as well. This form of internet marketing is basically a pay-per-click (PPC) auction where you only get charged when someone clicks on your ad that is displayed at the top of search engine results pages (SERPs). The pricing per click can vary greatly based on many factors including what you set for your maximum bid allowance, your Quality Score, and the ad rank of your competitors who are bidding on the same keyword. Google AdWords is currently a very effective form of SEM although there are others as well.
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According to Google Economic Impact Report, businesses with optimized strategies make an average of $2 in revenue for every $1 they spend on Google Ads.
If you don't want to take the time to learn about proper adwords keyword research, ad copy creation, quality scores, landing page development, and many of the other aspects of running a successful SEM campaign... then let the professionals located right here in Calgary handle it!
If you really want to get the most out of your Google PPC (or other search engine) marketing dollars then we would suggest combining your SEM campaign along with our professional SEO services. These two techniques are the most effective at driving sales and are even more powerful when used together.
Let's grab a coffee together and discuss SEM packages and some overall digital marketing ideas that can ensure the long-term success of your business!
If you really want to get the most out of your Google PPC (or other search engine) marketing dollars then we would suggest combining your SEM campaign along with our professional SEO services. These two techniques are the most effective at driving sales and are even more powerful when used together.
Let's grab a coffee together and discuss SEM packages and some overall digital marketing ideas that can ensure the long-term success of your business!
