SEO | Search Engine Optimization Services

SEO is an acronym for 'Search Engine Optimization' and it is truly important when it comes to the success of any business in today's world.  Having a website that is optimized for a search engine (i.e. Google or Bing) means specific things have been executed within the site's internal structure and content so that search engines will reward the website with a higher position on the search results page.  There are also many things that can be done off of your website that benefit your site's SEO.  These specific things that are required for a higher ranking change quite often and for someone to have successful SEO marketing results they must stay on top of what's the newest practice and which old practices may now harm search results.  If a business has a position on page 1 of a search engine's results it is obviously going to get much more traffic than someone who doesn't practice proper SEO techniques and is on a further back results page.

Why SEO Is Important

Why SEO matters comes down to the fact that it gets your business in the faces of potential customers.  Just like a few decades ago when it was highly beneficial to be on the front page of a newspaper... today many companies strive to be on the front page of the internet because that's where people spend their time.  SEO gets you to that front page of search engines like Google and that is why SEO is important for your online success as a business.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Think about the last time you actually did a search in Google and decided to go check page 2 for the result you are looking for.  The vast majority of people who do not find the result they want just end up going back and entering another search phrase and checking their new first page results.  If you aren't on page 1 of Google then you are seriously missing out!   ​

What Is Included In A Proper SEO Strategy

Without overwhelming you with industry jargon... a good SEO strategy will include both On-Page and Off-Page techniques.  Off-Page SEO (sometimes referred to as "off-site SEO") is basically any actions that are performed outside of your website that will impact your search rankings.  On-Page SEO (sometimes referred to as "on-site SEO") is the actions taken within your own website to optimize it in an effort to rank higher in SERPs and earn more relevant traffic.

Examples of On-Page SEO

  1. Site Performance
  2. URL Structure
  3. Anchor Text
  4. Title Tags
  5. Fixing Broken Links
  6. Keyword Density
  7. Internal Linking
  8. Original Content
  9. Page Speed
  10. Image Alt Text

Examples of Off-Page SEO

  1. Building Backlinks
  2. Social Signals
  3. Brand Mentions
  4. Directory Submissions
  5. Social Bookmarking
  6. Image/Video Sharing
  7. Guest Posting

Let Our SEO Agency In Calgary Grow Your Business

SEO is also one of very few online marketing choices that, when done properly, can continue to pay your business dividends over time.  

Visit our blog if you want to take things into your own hands by finding the best keywords or by putting into action our tips on how to optimize your own website.  If you don't want (or are unable) to take the time to do this properly by learning about the best URL structure, anchor text, title tags, internal linking, social signals, directory submissions, and so much more... then let this SEO Agency located right here in Calgary handle it!  All of the internet marketing packages offered here at Mindset Media are built off of a solid SEO Package base to ensure long lasting results.  

Combining our SEO Services along with a proper SEM campaign is an even more powerful way to reach your potential customers because services like Google Ads can help boost your SEO results. Using these services together means you can immediately be at the top of the pay-per-click (PPC) ads of the search engine results page (SERP) while also naturally working your way up to being on the first page of the SERP organically.  SEM campaigns (i.e. Google Ads) give us very useful data that can be fed back into our SEO Strategy to get even better results.

If you live in Calgary and are looking for digital marketing then let's grab a coffee together and discuss some local SEO Services or overall marketing ideas that can ensure the long-term success of your business!

If you are like many of our clients around North America who can't physically grab a coffee with us then let's set up a phone or video call and get to know one another!