SEO is an acronym for 'Search Engine Optimization' and it is truly important when it comes to the success of any business in today's world. Having a website that is optimized for a search engine (i.e. Google or Bing) means specific things have been executed within the site's internal structure and content so that search engines will reward the website with a higher position on the search results page.
There are also many things that can be done off of your website that benefit your site's SEO. These specific things that are required for a higher ranking change quite often and for someone to have successful SEO marketing results they must stay on top of what's the newest practice and which old practices may now harm search results.
If a business has a position on page 1 of a search engine's results it is obviously going to get much more traffic than someone who doesn't practice proper SEO techniques and is on a further back results page.
Why SEO Is Important
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
What Is Included In A Proper SEO Strategy
Examples of On-Page SEO
Examples of Off-Page SEO
Let Our SEO Agency In Calgary Grow Your Business
Visit our blog if you want to take things into your own hands by finding the best keywords or by putting into action our tips on how to optimize your own website. If you don't want (or are unable) to take the time to do this properly by learning about the best URL structure, anchor text, title tags, internal linking, social signals, directory submissions, and so much more... then let this SEO Agency located right here in Calgary handle it! All of the internet marketing packages offered here at Mindset Media are built off of a solid SEO Package base to ensure long lasting results.
Combining our SEO Services along with a proper SEM campaign is an even more powerful way to reach your potential customers because services like Google Ads can help boost your SEO results. Using these services together means you can immediately be at the top of the pay-per-click (PPC) ads of the search engine results page (SERP) while also naturally working your way up to being on the first page of the SERP organically. SEM campaigns (i.e. Google Ads) give us very useful data that can be fed back into our SEO Strategy to get even better results.
If you live in Calgary and are looking for digital marketing then let's grab a coffee together and discuss some local SEO Services or overall marketing ideas that can ensure the long-term success of your business!
If you are like many of our clients around North America who can't physically grab a coffee with us then let's set up a phone or video call and get to know one another!
Quick SEO Tips & Stats
Frequently Asked Questions
What is SEO, and why is it important for my business?
SEO stands for Search Engine Optimization, which means making your website show up higher on Google, Bing, and other search engines. When your site shows up closer to the top of the list, more potential clients will click on it and visit your website. This higher ranking can help you get more customers and therefore make more money. It's like having a big sign on the street that says "Come visit my store!" so more people will come inside… except this is a street that then entire world can drive on no matter where they live.
How long does it typically take to see results from SEO efforts?
The time it takes to see results from SEO services is different for every single website. Sometimes an established website has everything it needs to rank well but just needs a few small tweaks which means it will potentially see good results quickly. Other times when working with brand new websites it takes time to establish any sort of authority in Google’s eyes which means it’ll usually take longer to see good results. The key is in tracking properly and seeing progress in the right direction. Other factors that affect the timing of results include things like how competitive your industry is and how many strikes your website already has against it throughout its lifetime. It's important to work with a company who knows about SEO and can help you figure out how long it might take for you to see improvements. Setting expectations is key Just remember that SEO is something that takes a lot of time and effort, and it might be months or even a year before you see big changes.
How do you stay up-to-date with the newest changes and trends in search engine algorithms for optimal SEO?
Search engines are constantly changing their algorithms of how they find, rank, and process information. This means that one must always be learning to help ensure the best results for their websites. Sources of the newest SEO information include reading newsletters, blogs, online forums, and attending webinars and conferences from leading experts. Another useful tool is simply trial and error. Whether your SEO wants to admit it or not… they are testing ideas out on your website and if something works then they’ll do more of that.