SMM | Social Media Marketing Services

SMM stands for 'Social Media Marketing' which is something that many small business owners think they can handle in their spare time, by simply adding an image with a few words to their different platforms. This may be the reason that many businesses wait years before asking professionals to handle their Facebook, Instagram, or Tiktok for them. Just because something may appear easy to do doesn't mean there aren't endless intricacies within that may double or even triple your results if implemented properly. These small tweaks to how you post on social media platforms are hugely important and what works - or, just as crucially, doesn't - is changing all the time. To reach the maximum amount of potential customers you have to stay on top of any changes these platforms may have gone through in their algorithms, so that you know what style of posting works best today.

Is Social Media Marketing Important For My Business?

Depending on your age... you may remember a time when you would take public transit and as you looked around at the passengers you would find many of them hidden behind a giant newspaper they were reading.  This was the way many people got caught up on their local news before work.  In recent years you will have noticed a shift in behaviour as mostly everyone on transit is staring deeply into their cellphones.  These advances in technology have stolen our attention away from the traditional newspapers and because that's where everyone's attention is... that's where you want your business to be!  

If you think social media sites aren't a great way to reach lots of potential customers then just take a look at this quote from emarsys.com
...there are 3.2 billion social media users worldwide, and this number is only growing. That equates to about 42% of the current population.
We don't care how large the readership of your local newspapers used to be during their peak... they were nowhere near 3.2 billion!  Now we understand that if you are a local service shop you aren't likely to be able to take advantage of viewers overseas but this is huge for some business models like those revolving solely around e-commerce.

Regardless of your business model there are giant advantages to getting your company on the right social media platforms and creating a proper posting strategy.  
If you don't want to take the time to learn about the best times to post, your proper post frequency, a style of writing that engages, when and where links should be used, if boosting a post is a good idea, how to build a great ad, and so much more... then let the social media professionals located right here in Calgary handle it!  We also suggest bundling our social media management alongside our ongoing SEO services to ensure the long-term success of both your social brand and your company website.  

If you live in Calgary and are looking to do some digital marketing then let's grab a coffee together and discuss a social media marketing strategy along with some overall marketing ideas that can ensure the long-term success of your business!

If you are like many of our clients around North America who can't physically sit down over a coffee with us then let's set up a phone or video call and get to know one another!

Frequently Asked Questions

What is social media marketing (SMM), and how can it benefit my business in Calgary?

Social media marketing (SMM) refers to the use of social media platforms to promote a business and its products or services. It can benefit your business in Calgary by allowing you to reach a wider audience, engage with potential customers, build brand awareness, and drive website traffic. SMM also offers opportunities for targeted advertising, audience segmentation, and measuring campaign performance.

Which social media platforms are commonly used for marketing in Calgary?

In Calgary, several social media platforms are commonly used for marketing purposes. These include:
- Facebook: With a large user base, Facebook offers extensive targeting options and advertising tools.
- Instagram: Ideal for visual content, Instagram allows businesses to showcase products and engage with a younger audience.
- Twitter: Twitter enables real-time communication, news updates, and customer engagement.
- LinkedIn: Particularly useful for B2B businesses, LinkedIn offers professional networking and lead generation.
- YouTube: YouTube provides an opportunity to create video content and reach a wide audience through ads and organic visibility.
- TikTok: Known for its viral content, TikTok can be effective for businesses targeting younger demographics.

How can I determine the right social media platforms for my business in Calgary?

Determining the right social media platforms for your business in Calgary requires understanding your target audience and their preferences. Research the demographics and behaviors of your target customers to identify which platforms they use most. Consider factors such as age, interests, and industry relevance. It's also helpful to analyze the social media presence of competitors and industry leaders in Calgary. Experiment with different platforms, monitor engagement, and adjust your strategy based on performance indicators.

What are some best practices for running successful social media marketing campaigns in Calgary?

To run successful social media marketing campaigns in Calgary, consider the following best practices:
- Define your goals and target audience: Clearly identify your objectives and tailor your content to appeal to your target audience.
- Plan a content strategy: Create a content calendar and publish consistent, engaging, and valuable content.
- Utilize Calgary-specific hashtags and geolocation: Increase local visibility by using relevant hashtags and geotags.
- Engage with your audience: Respond to comments, messages, and mentions promptly, and actively participate in conversations related to your business .